WordPress Blog Training Tip – How To Maximise Your SEO Ranking
WordPress is one of the world’s leading and most widely used blogging software. When it comes to Search Engine Optimisation it is one of the hottest programs that you can use.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are doing blogging for SEO reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your site but they are unclear from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the same Search Engine Optimization ranking across all search engines because many search engines process sub webs as a separate website.
If your blog is currently on WordPress.com or Blogger.com then consider speedily to relocate it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.
